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Keep many things in mind before you start creating your very own laminated postcards. There are a lot of aspects to consider, such as design, cost, and etiquette. To help you decide, here are some helpful tips.
Printing
Laminated postcard printing is relatively simple and can be done at home or with a print shop. Various types of laminates are available, so you can choose the one that best fits your needs. Some companies also offer free templates, making the whole process easier.
Design
If you are interested in the latest trends and techniques in laminated postcard design, you should follow some of the most popular blogs online. You can follow the latest innovations and trends from the most influential designers and learn how to apply them to your own work. For example, you can follow the Design Clever blog to learn about the latest innovations in the world of design. This blog features designs from different countries and promotes submissions from creatives worldwide.
Laminating printed materials gives them a longer shelf life, are stain-resistant, and look great. They are also great for display and can be dry-mounted to hang on a wall.
Cost
Laminated postcards are a common way to promote a business or personal message. They offer a rich velvet texture and are water, tear, and scuff resistant. They can also be used for other purposes, such as wedding invitations and photo cards. They come in various sizes to fit different needs.
Laminated postcards can add a unique touch to any direct mail campaign, as they give you more space to incorporate your marketing message. They also allow you to include other features like QR Codes or contact information. In addition, they can consist of a magnet, which gives the postcard a unique look and makes your message stand out.
Etiquette
When sending a laminated postcard, it’s important to remember the etiquette of this type of card. The main goal is to quickly capture the reader’s attention and keep them moving through the card. To do this, write a short sentence containing only one central concept and avoid using wordy sentences.
The most important rule to remember when sending a laminated postcard is to keep the message short and sweet. The space available is limited, so it is best to be direct and to the point. If you have a lot to say, practice writing it on another sheet of paper first. This will ensure that you don’t accidentally leave any erasure marks or other mistakes. Finally, remember that your message is a public billboard, so it needs to be treated like one. Also, keep the message to a minimum within the left-note side of the postcard.
Branding
Using laminated postcards to brand your company is a great way to boost the response rate of your direct-mail campaign. Adding quality graphics and lettering to your postcards will catch the consumer’s attention and increase the chance of them making a purchase. A high response rate will also mean you can send more special offers and discounts to your target market.
Laminated postcards can be used for many reasons, from direct mail to reward loyalty. They can also be used to promote special events or critical products. Some companies use them to thank their loyal customers by letting them know about their loyalty rewards program.
Customization
Laminated postcards are a powerful direct mail marketing tool. They allow businesses to tailor messages to each recipient, which makes them feel more personal. For example, an auto dealership can use a laminated postcard to display a picture of a customer’s car and offer them a discount for purchasing that vehicle. This custom design makes the customer feel unique and more likely to retain the postcard. In addition, laminated postcards do not require an envelope, which is a big bonus. You can even include a landing page or phone number on your postcards to track leads and sales.
Whether you choose a one-panel or multi-panel postcard, you can choose to include a peel-and-reveal area. These areas are easy to lift and can create a sense of discovery. If you want to create a unique postcard, you can discuss the design details with your printer. For example, you can include a question-and-answer series, hidden images, or a special offer.